Special Tourist Promotion in Germany

The Sri Lankan Embassy in Berlin in collaboration with the Sri Lanka Tourism Promotion Bureau launched a successful tourist promotion programme in Germany during the October Festival held in Munich, Germany.

The Festival held in October each year is visited by millions of people not only from various parts of Germany but from many other neighboring countries as well. The Festival was held from September 22 to October 7.

The Embassy organized a poster campaign on 100 taxis displaying wildlife, adventure sports, cultural heritage, ayurveda treatment and beaches of Sri Lanka, from September 15 to October 14. These taxis plied on the roads of Munich day and night with pictures pasted on either side of each taxi which brought higher awareness about Sri Lanka, its nature and beauty.

The Embassy officials said a booklet with facts on Sri Lanka in German language was also distributed along with the taxi road show. According to Sri Lanka Tourism Development Authority, Germany is Sri Lanka’s third biggest tourist market and the arrival of German tourists increased by 46 percent in September 2012. (niz)